Influence
Influence Intelligence
Move beyond creator selection based on reach and vibes.
Influence identifies:
- Creator-message fit
- Audience resonance
- Signal Lift
- Behavioral impact
- Mid-flight optimization opportunities
Outcome:
Creator marketing that drives clarity, trust, and action — not just engagement.
Campaigns
Intelligence
Creators
Briefs
Live pulse
Optimisation
Measurement
Narrative
Performance
Full Stack
Creator Campaign Overview
Campaigns: 4
Creators: 29
Published Content: 225
Campaigns Performance
Holiday Styling Push: Heat Damage Concern - address
Quick Styling Routines relatable, natural- light demos
Volume & Curl Tutorials slow down, closeup tutorials
High Performing Creators
Chloe M
Hairby Lex
Everyday Jen
HotAir Max - Q4 Creator Launch
Resonance Lift: 14%
Behaviour Lift: 9%
Creators in flight: 3
- Suggested Actions: Optimize Creator X tone / Amplity creator Y post / Rebrief creator Z
Intelligence Overview
Category Intelligence
- Ease of use #1 category driver
- Rapid shift toward “damage free styling” narratives
- Tutorial-driven discovery dominates social platform
- Younger audience prefers explain like I’ m new content
- Consumer expectations - less heat, more control, fewer steps
Brand Intelligence
Negative Themes
- Durability concerns
- Attachment useability confusion
- Perceived fragility of internal mechanics
Positive Themes
- Premium feel
- Frizz control
- Fast drying
Competition Intelligence
Shark
- Overwhelms beginners
- Simplicity + Sturdiness not intuitive
- Long term reliability doubts
Revion One
- Heat complaints
- Entry level alternative
Tressemme
- Budget Friendly
- Low expectations
Job
Dry Fast Without Damaging hair
Motivation
Trust in durability
Pain
Device breaking in 3-6 months
Creator Fit Engine
Find creators who aligns with your campaign objective
- Beauty
- Beauty
- Beauty
Creator Fit
ClaireBeauty
- Claire John
- United States
- Platforms
- IG, TikTok
- Signal fit
- Score - 88
- Empowerment
Hairby Lex
- Claire John
- United States
- Platforms
- IG, TikTok
- Signal fit
- Score - 88
- Empowerment
Everyday Jen
- Claire John
- United States
- Platforms
- IG, TikTok
- Signal fit
- Score - 88
- Empowerment
- Compare Creators
Intelligence Brief
Category Intelligence
- Brand
- Xxxxxxxxxxxxxxx
- Product Line
- Airwrap
- Campaign Objective
- Demonstrate Brand’ s ability to style hair and protect against damage
- Target Audience
- Young urban women 16-25, college or early career
- Key Messages
- Brand attachment system styles without heat damage
- High heat won ’t fry hair when styling is done over fast airflow
- Users can adjust styling tools as they master new techniques
- Dos/Donts/Mandatories:
- Address top pain points
- Speak in sec person
- Do not over edit
- Avoid ambiguous claims
Category Intelligence
- Audience Insight
Pain Points
- Confused by which attachment to use
- Nervous attachment may damage hair
- Frustrations when outcomes don ’t meet expectations
- Creator Style Insight
Resonance
- Audience responded to step by step tutorials
- Audience preferred down to earth vs studio polished
- At home demonstration worked
- Message Guidance
Winning content angles
- Real personal experience
- Honest pros/cons
- Demo>Opinion
- Format Recommendation:
Live Campaign Pulse
- Resonance Lift
- +14%
- Behavior Lift
- +14%
- Rising Patterns
- Clarity +11%
- Trust +4%
- Dropping Patterns
- Education
- Confusion
- Top Performing Creators
Signal Today Vs Baseline
- Clarity +11%
- Trust +8%
- Confusion -6%
Creator Trend Cards
Chloe M
Hairby Lex
EverydayJen
Insights & Alerts
Surge in comments mentioning
Which attachement for curls,
why is this so complicated
@DailyStyler Confusion about
heat setting, push simplification
guidance
@Chloebeauty Demo too
long, shorten
- Send reco to creator
Optimization Recommendation
Chloe M
Shorten hair demo to focus on key benefits
- CaAudience comment:
- Can you post a condensed version?
- Expected Impact
- Similar change increased clarity +9% last week
Hairby Lex
Shorten hair demo to focus on key benefits
- Audience comment:
- Can you post a condensed version?
- Expected Impact
- Similar change increased clarity +9% last week
Everyday Jen
Shorten hair demo to focus on key benefits
- CaAudience comment:
- Can you post a condensed version?
- Expected Impact
- Similar change increased clarity +9% last week
Post Campaign Summary
- Resonance Lift
- +14%
- Behavior Lift
- +14%
- Rising Patterns
- Clarity +11%
- Trust +4%
- Dropping Patterns
- Education
- Confusion
- Top Performing Creators
Top Content Drivers
- Explaining how to use
- Expert tips for styling
- Intuitive attachment
Underperforming Themes
- Customizing heat modes
- Switching attachments
- Affordable option
Audience Comments
- Explain the device intelligent heat control
Category Intelligence
EvoqiQ Intelligence
Narrative Intelligence
Category Narrative
- 1. Functional Proof - 38%
- 2. Clean/Safe Choice - 22%
- 3. Value for Money - 17%
- 4. Lifesytle Aspiration - 15%
- 5. Expert/Authority - 8%
Opportunity - Expert narrative-Low quantity, high resonance
Influence Quality
- 1. Lifestyle - High Vol/Low Trust
- 2. Functional Proof- Moderate/ High Trust
- 3. Expert/Authority & Value for Money - Low Vol/High Trust
41% of content creates noise, not belief
Narrative Authority Index
- Your Brand
- 1. Functional Proof
- 2. Clean/Safe Choice
- 3. Value for Money
- 4. Lifesytle Aspiration
- 5. Expert/Authority
- Your Brand
- 24%
- 41%
- 19%
- 37%
- 29%
- Competitor A
- 37%
- 18%
- 22%
- 18%
- 46%
- Competitor B
- 31%
- 46%
- 10%
- 7%
- 5%
Stop
Lifestyle Only Creators and Narrative
Start
Functional Story Telling
Watch
Belief Vs Engagement
Live Performance Diagnostics
Status: A Performance Drift Detected
- Root Cause: Narrative Fatigue (High Conf.)
Driver Contribution
- Narrative
- Creator
- Audience
- Platform
Recommended Action
- Rotate message (Variant B)
- Cap creator frequency
- Reallocate $1.2M
Narrative Check
- Is the message still converting?
Signals
- 1. Conversion per engagement- Low
- 2. Sentiment- Action Divergence - High
- 3. Competitve Narrative overlap - High
Narrative Fatigue detected
Action - Rotate Message, Not Talent
Creator Signal Check
- Is the Creator still persuasive?
Signals
- 1. Creator specific lift vs baseline
- 2. Comment quality shift (belief)
Creator still strong
Action - Expand frequency
Audience Quality Check
- Is the right audience seeing this?
Signals
- 1. Bounce Rate - High
- 2. Time to action - High
- 3. Demo drift - High
Audience Mismatch detected
Action - Resegment paid amplification
Platform/Format Check
- Is the Platform/Format suppressing performance?
Signals
- 1. Reach to Engagement Decay
- 2. Format Decay (Reels vs Stories)
Platform Effect Detected
Action - Shift Format or Platform
Extenal impact
- Is performance impacted by external?
Signals
- 1. Competitor Surge- High
- 2. Price/Promo change - High
- 3. News/Regulatory events - High
External shock identified
Action - Defensive reallocation or pause
Full Stack Influence Intelligence, Diagnostics delivered via Al Agents
Influence Intelligence Agent
- 1. Category and Competitive Narrative Intelligence
- 2. Jobs to be done, Themes to focus, Motivation to address map
- 3. Narrative Ownership and Belief drivers
Cuts 80% resource time for strategy development
Creator & Narrative Agent
- 1. Predictive persuasion fit scoring
- 2. Resonance Index of narratives and creative map
- 3. Scalability and Gurardrail Modeling
Reduces chances of campaign failure by 90%
Creator Selection Agent
- 1. High leverage creator identification
- 2. Risk and Saturation filtering
- 3. Budget allocation priority ranking
Creator success rate increased by 60%
Creator Tailore Briefing Agent
- 1. Narrative Aligned Creative guidance
- 2. Audience specific Messaging prompts
- 3. Fully tailored briefed with clear guidance
Personalized briefs at scale
Live Diagnostic Agent
- 1. Belief and Resonance live monitoring
- 2. Root cause detection
- 3. Real time reallocation alerts
- 4. Optimization recommendations with direct feedback mechanism
Automated real time optimization. Improve performance by 20%+
Adaptive Reporting Agent
- 1. Executive snapshot with business impact lens
- 2. Competitive momentum tracking
- 3. Strategic Stop/Start/Watch Actions
- 4. Post campaign holistic impact measurement